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WK #2 (Strat): Business Strategy Considerations PDF Print E-mail

What is the Company Business?

  • Sales to what customers with what services.
  • Growth, New vs Old Products, Quality, Lead time.

The Cost Structure of Product, Service, Process?

  • Labor, Material, Overhead, Transportation.
  • Asset requirements – Fixed, Inventory, AR

The Product Mix?

  • Volume matrix, Number of products.

Product, Material and Process fungibility?

The Product maturity / technology content?

  • Development cycle of Product Lines / Product(s).
  • Product IP Considerations

The Company Environment

  • What is the competition?  Is the competition changing?
  • What is the customer environment?  How is the customer base changing?
  • How does globalization affect the company?
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